9 November, 2017
In mid-September, RST Brands had the exciting opportunity to showcase their high-end lines of indoor and outdoor furniture at the annual Casual Market Chicago. As one of the largest trade shows in the U.S., Casual Market Chicago is a four-day exhibition put on by Merchandise Mart Properties Inc. that allows manufacturers to display their latest products and connect with customers on a personal basis. With more than 250 vendors at this year’s Casual Market Chicago, RST Brands was proud to stand out as one of the best patio furniture retailers in the luxury outdoor furniture industry.
Innovation and creativity are at the heart of great design. While showcasing their furniture at the Casual Market Chicago event, RST Brands applied both of these qualities to design a booth that was both attractive and provided people with an experience that showed what makes RST Brands stand apart from their competitors.
At the Casual Market Chicago, RST Brands displayed many high-end outdoor and indoor furniture sets, including:
- The Deco 9pc Dining Set that includes two arm chairs, six armless chairs, and a woven dining table with a faux wood top. With plush seating and vibrant colors, this dining set creates a welcoming outdoor dining set that’s perfect for both intimate family meals and fun nights of entertaining.
- The Deco Loveseat & Ottoman features comfortable, durable, and maintenance-free materials for the perfect, elegant outdoor escape. The loveseat includes two coordinated accent pillows and a matching ottoman and is constructed with high-quality, powder-coated aluminum for years of durability.
- The Deco Deluxe Wood Top Coffee Table is one of RST Brands newest designs and features a faux wood top that makes the perfect addition to any outdoor patio space. This table is the perfect centerpiece for keeping drinks, small plates, and books within reach and off the ground.
- Cannes Club Chairs elevate peace and serenity in outdoor seating. With a design that looks as good as it feels, these club chairs make the perfect addition to existing deck furniture as well as standalone pieces for smaller spaced.
- The Cannes 6pc Love & Club Seating Set features comfortable thick cushions and contrasting grey weave that will give any outdoor living space style and class that would last for years.
- The Vera 4pc Seating Group is beautiful seating option that’s built to last with durable design features. Designed with precision to be as comfortable as it is durable, this set has ample seating room with materials built to resist the elements.
- The Knoxville Cream 4pc Seating Set is designed to help transform any outdoor space into a contemporary retreat. With smart proportions and durable materials to withstand the elements, this patio furniture set allows you to relax and settle in for a leisurely outdoor experience.
As all RST Brands products are featured online, this “Pop-Up Shop” exhibit-style concept allowed both customers and third-party retailers to have a hands-on experience with RST luxury products. Showcasing RST Brands furniture sets and pieces at Casual Market Chicago encouraged retailers to feature those products in their stores, giving customers more opportunities to explore RST Brands. However, customers are not limited to the instore design, because they can go online and customize the set of their choosing. This inline-to-online program gives customers the chance to personally see and experience RST Brands products before purchasing their furniture sets online and having them shipped directly to their home.